Brand
Fatty15
Vertical
Health + Wellness
Person/Role
Eric Venn-Watson MD, MBA
Co-Founder, Co-CEO
Website
Fatty15.com
Fatty15 partnered with Upscale AI to tell their brand story across streaming TV.
Fatty15 partnered with Upscale AI to tell their brand story across streaming TV.
$200
K
Over $200K in subscriptions driven
53
Unique creatives to support 4 major events themes
2
x
ROAS blended across retargeting and customer acquisition
Fatty15 Video Showcase
Example Storyboards
challenge
The Intro
Fatty15, recently named the Inc. 5000’s #1 fastest-growing supplement company in America, faced the challenge of introducing a new category of health innovation built on the science of C15:0. Unlike traditional supplements like protein or creatine, Fatty15 required deeper education to help audiences understand both the science and its lasting benefits. To meet that challenge, Fatty15 partnered with Upscale AI to transform how their story was told on streaming TV—building a creative framework spanning brand introductions, science education, UGC storytelling, ingredient explainers, and celebrity endorsements.
“Upscale AI gave us the framework to tell our story in a way that connected with audiences at scale. We’ve seen firsthand how pairing creative storytelling with performance-focused campaigns drives not just growth, but reliable momentum.”
Eric Venn-Watson MD, MBA
Co-Founder, Co-CEO
what we did
The Solution
At a pivotal stage in their growth, Fatty15 sought new channels to expand reach and educate consumers about C15:0. With a major book launch approaching, they saw streaming TV as a timely opportunity to test a channel that could drive both awareness and measurable performance.
Upscale AI launched with retargeting to engage warm audiences, then layered in acquisition campaigns to scale reach and improve efficiency—lifting ROAS and building a sustainable growth engine where storytelling and performance worked hand-in-hand.
Key Metrics
53
53 total creatives across 11 unique creative storyboards
2
Blended ROAS across retargeting and acquisition
69%
Percentage of Upscale-attributed orders coming from first-time buyers
Our partnership with Fatty15 is a perfect example of how storytelling and performance can live together. We worked closely with their team to bring the science of C15:0 to life—through creative built for streaming that educated, inspired, and ultimately drove measurable growth. It’s not just advertising; it’s storytelling that scales.
Mike Chang
Cofounder, Upscale AI
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