Shopify NYC AI Hackathon · Hosted by Upscale × Ripple × Siena

Intro to AI: Ecommerce Edition.

The full workshop, start to finish — then work through it chapter by chapter. Every section has the real prompts, tools, and workflows demoed on the day, ready to copy into Claude and run against your own store.

~55 min workshop 10 chapters 54 build ideas 4 brand demos

Executive summary

What happened, and why it matters for your store.

Upscale, Ripple, and Siena ran a hands-on AI workshop for NYC Shopify brands — not a demo reel, a working session. The room went from downloading Claude to shipping real tools against live stores in a single afternoon.

The throughline: you no longer need to be technical to build. You need to know which tool to reach for, connect it to the apps you already use, and describe what you want in plain language. Every brand that presented followed the same loop — connect a tool, talk to it, and save the result as something reusable.

This page is the workshop, made usable: watch any chapter from its exact moment, then copy the real prompts underneath and run them against your own store.

76
SEO articles rewritten in 90 minutes (Timeless Patents)
7,000
SKUs given lifestyle images in ~4 hrs — a ~1,000-hr job by hand
$72K
/yr incremental profit modeled live in a deal memo (Falcon Labs)
01
Connect, don't copy-paste. MCP connectors let Claude act inside Shopify, Gmail, Klaviyo, and more — no dashboard-hopping.
02
Talk to it. The strongest operators drove everything by voice and let the model draft its own prompts.
03
Build skills, not one-offs. Save the workflow once — the deal memo, the landing-page generator — so every rerun is free.
Tap any chapter to expand it — watch that section, then copy the prompts underneath and run them in Claude while you follow along.

The playbook

The full walkthrough, from first download to shipped build.

This is the same path Kevin walked the room through — how to think about the tools, connect them to your stack, and turn "I wish I could…" into something running against your Shopify store the same afternoon.

The handbook

54 things to build on your Shopify store.

The hackathon handbook — every MCP you can connect and 50+ project ideas, from a subscription calculator to a CRO auditor. The move Kevin showed: drop this PDF straight into Claude and let it pick your first build.

Try this with the PDF
Connect to my Shopify store and read the attached handbook. Give me three projects from it that I can build to get started using Claude Code connected to my Shopify store to improve my store.