Case Studies
Scaled Creative Velocity and Streaming ROI
Creative + Media Buying to Drive Performance on CTV
Brand
Canopy
Vertical
Home, Health & Wellness
Person/Role
Anastasia Postolati
Senior Manager, Ecommerce & Growth
Website
getcanopy.co
How Canopy Scaled Creative Velocity and Streaming ROI
How Canopy Scaled Creative Velocity and Streaming ROI
79
%
Lower Cost Per Visit
53
%
Lower Cost Per Acquisition
30
+
Creatives Tested
Creative Showase
Best of Canopy
challenge
The Intro
Canopy had been advertising on Meta for many years and were looking to diversify to further grow their business. The team wanted to test whether Streaming TV and YouTube could serve as measurable performance channels, not just brand awareness tools.
The ability to test, measure, and optimize streaming creatives with the same rigor as digital was a game-changer.
Anastasia Postolati
Senior Manager, Ecommerce & Growth
what we did
The Solution
The Canopy–Upscale partnership proved that streaming and social can operate from a single creative backbone. Modular production and structured iteration drove compounding performance gains—more testing produced better insights, fueling stronger creative cycles. Streaming delivered measurable lift, and Upscale’s systemized, AI-assisted workflow transformed Canopy’s content into a data-driven growth engine.
Key Metrics
79
%
Lower Cost Per Visit
Able to show creatives are able to drive performance
2x
ROAS
Creative helped to drive purchases at higher rate
53
%
Lower Cost Per Acquisition
Doubled Return on Ad Spend
Performance data became our creative brief. Instead of guessing what might resonate, we let ROAS, CPV, and CPA tell us which hooks, value props, and formats deserved to scale. Every iteration was informed by measurable outcomes, so creative wasn’t just brand expression — it was a performance lever we could systematically optimize.
Joycie Bernstein
Creative Director
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